Outperform yourself.
Client
Soultrain
Project
Brand design including strategy, ideation, art direction, design and copywriting.
Soultrain is a group training centre that combines traditional sporting team values with innovative training techniques. The brand was designed to be utilitarian with an aspirational flair, coming to life in both real-world and digital environments.
“Our entire philosophy and training methods centre around a shared vision, a winning attitude, and a sense of friendship where one person helps another. We’re really proud of the creative journey we took with Designer Rice and the outcome. Our brand has an authentic, grass-roots quality, yet it inspires us to feel and act like a professional sporting franchise, with a sense of purpose and clear vision for the future.” Founder, Erin Osei.
“Our brand has an authentic, grass-roots quality, yet it inspires us to feel and act like a professional sporting franchise, with a sense of purpose and clear vision for the future.” ”
