Engineered to endure.
Client
Tuhorse
Project
Total rebrand including strategy, ideation, art direction, copywriting and design.
Every farm needs a reliable water source – especially in Australia, where our climate and environment can be unforgiving. Bores and submersible bore pumps are essential for farms of all sizes – to ensure livestock and crops can thrive at any time of year, in all conditions.
Tuhorse is an Australian-owned company providing reliable and affordable solar, electric and hybrid bore pumps – backed by local understanding and support. Founded in 2006, Tuhorse were acquired in 2024 with a new focus on growth and product expansion.
We were engaged to reposition their brand, redesign their identity and increase brand engagement. From qualitative research to brand strategy, identity design to brand communication, this was an enjoyable journey that allowed us to craft a relevant, authentic and aspirational brand for a sector we care about.
“Working with Designer Rice was an incredible experience. They truly unlocked the value of our brand by helping us define who we are and how we connect with our market. Their team took the time to uncover our strengths and craft an authentic, engaging brand that resonates with our audience. The result is a brand identity that not only reflects our core values but also positions us for future growth. We couldn’t be happier with the outcome and highly recommend Designer Rice to any business looking to elevate their brand.”
