Exceptional healthcare for all.
Client
Cornerstone Health
Project
Brand design including strategy, ideation, art direction, copywriting, design, development and production management.
Cornerstone Health is one of Australia’s fastest-growing primary healthcare providers. They were looking to evolve their medical centre brand – one that offered consistency, flexibility and engagement across all locations, services and touch-points.
Drawing on their unique combination of first-class facilities, quality doctors, extended opening hours and bulk-billed services, our brand idea became ‘Universally Remarkable’. This was brought to life as a straight-talking, patient-centric identity that leveraged their previous logo. From strategy to architecture, copywriting to design, this collaboration delivered a contemporary brand system – executed in simple and meaningful ways.
“With our growing number of medical centres across Australia, this was a valuable and much needed brand evolution to support our expansion and help more people.”
“They’re smart, responsive, and have helped build our brand into a really purposeful and engaging one. We value their input and guidance and see them as an extension of our own marketing team.”
