Committed to comebacks.
Client
Rocket Rehab
Project
Brand design including research, strategy, ideation, art direction, copywriting and design.
Workplace injury management and occupational rehabilitation has become big business. It is a corporatised, heavily regulated industry focused on shareholder value. Every injured person has been dealt a life-changing setback that is emotionally, physically, mentally challenging – whilst often being relegated to a number in a cookie cutter system.
This is why Rocket Rehab was launched – to ensure an injured person’s comeback is greater than their setback. The team to Rocket Rehab focus on the individual, helping each person recover, get back to work and ultimately discover more than they ever thought they were capable of.
We were privileged to help redefine the strategy, narrative, identity and communication assets for Rocket Rehab. This was a fun journey that resulted in a different kind of brand for an industry that lacks differentiation.
“Thanks to you and the team for your help over the last few months. We’re all really excited about the new brand and love all the design deliverables you’ve created! We’re looking forward to the launch.”
