Smash the stigma.
Client
Batyr
Project
Brand design including strategy, art direction, copywriting and design.
1 in 4 young people will experience mental ill-health, whilst suicide remains the leading cause of death for young people. batyr is a for-purpose preventative mental health organisation created by young people, for young people. Their purpose is to improve mental health outcomes by encouraging more open and honest conversations about mental wellbeing.
batyr’s programs are run in schools, universities and workplaces, and they work with governments and corporates to advance their mission and drive systemic change. We were engaged to refresh the batyr brand and graphic language for use across multiple channels. The result was a bold, positive and youthful identity that included hand-drawn illustrations, vibrant colours and a custom typeface. This was a fun and meaningful project to be a part of (and an awesome team to work with).
“We’re super grateful about the energy your team has brought to the work, and the care and effort invested... thanks for going on the journey with us.”
