Reaching new heights.
Client
Pinnacle Healthcare
Project
Brand design including strategy, art direction, design, copywriting, design, development and management.
Pinnacle Healthcare (formerly known as Aspen Medico-legal) is an independent consultancy that provides bespoke, tailored solutions to Law Firms in need of expert medical opinions and litigation funding. They have been leading the way in expert advisory and financial support for more than 25 years and in 90,000+ legal cases.
In 2020, a corporate restructure required a new brand, and a new approach. Having decided on the name of Pinnacle Healthcare at the management level, we were engaged to bring the brand to life, help engage their audience of senior medical and legal professionals, and design and deliver all brand touch-points.
Our creative solution was a simple, graphic representation of a mountain peak. The triangle also represents their unique positioning at the intersection of medical, legal and finance services.
“Our new brand gives us an edge in the highly corporate space we play in. It’s sophisticated, unique and reinforces our market leadership position.”
