Where change makers cross paths.
Client
Empress Capital
Project
Brand design including naming, art direction, copywriting and design.
Empress Capital’s vision is to lead positive change for humanity by investing in people and innovations changing the world. They invest in Australian and New Zealand A.I. companies doing some good in categories ripe for disruption.
Working closely with the founders, we embarked on a brand creation process that included naming, identity, language and implementation. Named after the empress tree (a fitting analogy of growth as a company with deep, stable roots whilst also beautifully and organically touching the sky with many branches), the Empress Capital brand was designed to communicate a sense of optimism and confidence in the future of A.I.
“Designer Rice branded a previous company of mine that was really successful. I knew they’d take our vision and ethos, and bring it to life in unique and relevant ways. The brand and marketing comms have helped accelerate our growth, and impact we can have. We’re in the process of launching our next fund.”
