Cut The Rubbish. RecycleMe.
Client
Detpak (Detmold Group)
Project
Brand campaign including strategy, art direction, design, copywriting, digital and video production.
Globally, 16 billion takeaway cups end up in landfill each year.
RecycleMe is a recyclable takeaway packaging range that guarantees all cups and packs collected are recycled into paper products. In the lead up to the Government’s 2025 agenda on single use packaging, they were in need of a consumer facing brand to engage and educate wholesale and retail customers. Working with their original logo, we brought their brand to life via a new brand positioning, go-to-market messages and new engagement assets. Our creative combined custom paper-craft with simple, direct messaging – to highlight their purpose whilst also putting a spotlight on the industry.
