Keeping your finger on the pulse.
Client
Claims Pharmacy
Project
Brand design including strategy, ideation, copywriting, art direction, design and development.
Did you know that in 2018, prescription medication resulted in more fatalities in Australia than the road toll? And it's only getting worse. Claims Pharmacy work with insurers to protect injured people on their road to recovery by monitoring their medication use. Their data-driven program reduces the chance of drug dependency (minimising secondary injury, preventing addiction and death), helps injured people get back to health sooner and reduces the burden on our healthcare system.
Our 'Proudly Protective' brand idea came to life as a bold, patient-focussed identity that also nods to the data and A.I. that powers their important work.
“In evolving our brand, we’ve also evolved our conversations. From program benefits to claimant outcomes, from pricing to value.”
“Thank you to the amazingly wonderful and talented team at Designer Rice who turned this into a reality for us.”
