Liberating potential for lasting performance.
Client
Potenture
Project
Brand design including strategy, ideation, art direction, copywriting and design.
Potenture is a transformation consultancy made up of scientists, designers, technologists, programmers and executives who help empower individuals, teams and organisations to liberate their full potential.
As they embarked on an organisational restructure – and launching three distinct vertical business units – Potenture engaged us to conduct a total rebrand for their business. From defining their brand narrative to crafting their identity, illustrations and communication assets, this was a huge undertaking with many stakeholders. Potenture's new brand is a bold visual expression of the meaning of their name: potential and action.
“Thank you for your support, and soldiering on to get us to this point with our new brand and materials. We are so glad we we can now take it live!”
