It’s in the stars.
Client
NSW Planning, Industry and Environment
Project
Brand campaign design including strategy, concept development, design, copywriting, production and project management.
The National Australian Built Environment Rating System (NABERS) is a government rating program that accurately measures the environmental performance of our buildings. Their value-generating star-rating system measures energy consumption, water use, waste and indoor air quality. As a business leadership tool, NABERS is well known and has high rates of adoption. Our brief was to help build awareness of NABERS amongst employees, tenants and the general public. This audience may want to know more about NABERS, make more informed decisions about their home or workplace, or champion more sustainable practices.
Our concept was founded in the idea of destiny and inevitability. With our built environment using 40% of the world’s energy and emitting 40% of the world’s carbon, it is essential for current and future buildings to have less impact. NABERS is the star-rating system leading this charge towards more sustainable buildings. Our future is in the stars.
